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Facebook in student-focused partnership with Wal-Mart
[StrategyEye - 10 Aug 2007 09:57 BST]
Facebook is partnering with Wal-Mart to launch a service where high-school students about to enter college in the US can join a Facebook group where they can receive information about decorating their college room and get a list of recommended products from Wal-Mart. Financial details of the partnership were not disclosed. The 'Roommate Style Match' group on Facebook allows members of the group to download a shopping-list of items to go in their college dormitory room. With the partnership, Wal-Mart hopes to corner the off-to-college youth market, as 90% of US college students have a Facebook account, according to the Inside Facebook blog.
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