Apollo buying online ad network, Aptimus
M&A News
[StrategyEye - 09 Aug 2007 06:59 BST]

Education services company, Apollo, is buying online ad network, Aptimus, in USD6.25 per share all cash deal valued at around USD48m. No deal terms were disclosed. Apollo says the deal advances the company's aim to increase the capacity of its online ad investments to raise awareness of its education services. Aptimus says the company will continue providing its service to internet publishers and other advertising customers. Apollo says it will continue working with AOL, its subsidiary, Advertising.com and other digital media publishers and affiliates. Apollo says it has an online ad management agreement with AOL and Advertising.com . The closing of the deal is subject to Aptimus shareholder approval and customary closing conditions. Forward to colleagues

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